Comments on: The state of British podcasting http://www.nevillehobson.com/2006/05/06/the-state-of-british-podcasting/ Business, Communication, Technology Sat, 22 Nov 2008 09:36:28 +0000 http://wordpress.org/?v=2.6.3 By: neville http://www.nevillehobson.com/2006/05/06/the-state-of-british-podcasting/#comment-6373 neville Tue, 08 Aug 2006 11:49:31 +0000 http://www.nevillehobson.com/2006/05/06/the-state-of-british-podcasting/#comment-6373 What a terrific success story, Heather. Thanks for sharing that. Be talking about you soon! What a terrific success story, Heather. Thanks for sharing that.

Be talking about you soon!

]]> By: Heather Gorringe http://www.nevillehobson.com/2006/05/06/the-state-of-british-podcasting/#comment-6362 Heather Gorringe Tue, 08 Aug 2006 06:26:59 +0000 http://www.nevillehobson.com/2006/05/06/the-state-of-british-podcasting/#comment-6362 Hi Neville Just found this post on your blog. Wiggly Wigglers podcast goes from strength to strength and actually has made iTUNES homepage on podcasts in one of those big icons, you know the things. It is along side the BBC and Channel 4, and has been there for the last two weeks. We have well over 2500 listeners every week, and are now on show 43. This new media we reckon has meant that over 15000 people have had an ear full of Wiggly Wigglers for half an hour - stunning marketing. Not only that but we have had so many articles in the press about our podcast that this has had a real spin off too. What I think we are missing in the small business sector is a way of getting hands on practical help in keeping up with all the new bits that you are great at: Things like the subscribe buttons, the wikis etc. I think there is a real market to provide a service for small business to keep their blogs etc updated and to go get all the new bits. I've missed out what having a radio show does for you in terms of street cred; we have had interviews with experts in our field (organic gardening) including Monty Don, Carol Klein and Adam Pasco, as well as Clare Short the MP and we have just interviewed Tim Smit from the Eden Project. On top of this we have eight great reviews on iTunes which is a real positive. Ooo and the bottom line? we have had orders from the US for our new book and for bouquets sent to folk in the UK, fabulous. I would like to talk more about this and the opportunities for small biz. I dont see the BBC as a problem, I think its great to have my favourite shows as podcasts and great that they are raising awareness of podcasting. I forgot........its the best fun to make a podcast and great internally as a communication tool. ooo, and also we have made what we think is the first podcast of a calf's post mortem and the first podcast from the cab of a combine! All the best Heather Wiggly Wigglers Hi Neville
Just found this post on your blog. Wiggly Wigglers podcast goes from strength to strength and actually has made iTUNES homepage on podcasts in one of those big icons, you know the things. It is along side the BBC and Channel 4, and has been there for the last two weeks. We have well over 2500 listeners every week, and are now on show 43. This new media we reckon has meant that over 15000 people have had an ear full of Wiggly Wigglers for half an hour - stunning marketing. Not only that but we have had so many articles in the press about our podcast that this has had a real spin off too. What I think we are missing in the small business sector is a way of getting hands on practical help in keeping up with all the new bits that you are great at: Things like the subscribe buttons, the wikis etc. I think there is a real market to provide a service for small business to keep their blogs etc updated and to go get all the new bits.
I’ve missed out what having a radio show does for you in terms of street cred; we have had interviews with experts in our field (organic gardening) including Monty Don, Carol Klein and Adam Pasco, as well as Clare Short the MP and we have just interviewed Tim Smit from the Eden Project. On top of this we have eight great reviews on iTunes which is a real positive. Ooo and the bottom line? we have had orders from the US for our new book and for bouquets sent to folk in the UK, fabulous. I would like to talk more about this and the opportunities for small biz. I dont see the BBC as a problem, I think its great to have my favourite shows as podcasts and great that they are raising awareness of podcasting. I forgot……..its the best fun to make a podcast and great internally as a communication tool.
ooo, and also we have made what we think is the first podcast of a calf’s post mortem and the first podcast from the cab of a combine!
All the best Heather Wiggly Wigglers

]]> By: BizPodcasting http://www.nevillehobson.com/2006/05/06/the-state-of-british-podcasting/#comment-1753 BizPodcasting Fri, 12 May 2006 15:35:11 +0000 http://www.nevillehobson.com/2006/05/06/the-state-of-british-podcasting/#comment-1753 <strong>The State of British Podcasting...</strong> I stole the title from Neville Hobson who penned an entry of the same title on his blog. I mentioned in one entry earlier that every podcaster I talk to seems to be either Australian or British and Neville sheds...... The State of British Podcasting…

I stole the title from Neville Hobson who penned an entry of the same title on his blog. I mentioned in one entry earlier that every podcaster I talk to seems to be either Australian or British and Neville sheds……

]]> By: neville http://www.nevillehobson.com/2006/05/06/the-state-of-british-podcasting/#comment-1651 neville Tue, 09 May 2006 14:47:41 +0000 http://www.nevillehobson.com/2006/05/06/the-state-of-british-podcasting/#comment-1651 I don't know of any UK groups per se, Anna. If you're not listed already at <a href="http://britcaster.com/" rel="nofollow">Britcaster</a>, which arguably is a group, you should definitely go there. Ask in the forum re groups. Also get listed at the new <a href="http://podcastnation.co.uk/" rel="nofollow">Podcast Nation</a>. Plus the usual global suspects like <a href="http://www.podcastalley.com/" rel="nofollow">Podcast Alley</a>. Podcasting News has a comprehensive <a href="http://www.podcastingnews.com/topics/Podcast_Directory.html" rel="nofollow">list of podcast directories</a>. There are so many of them now it's hard to pick relevant or good ones. But definitely worth a look. I don’t know of any UK groups per se, Anna. If you’re not listed already at Britcaster, which arguably is a group, you should definitely go there. Ask in the forum re groups. Also get listed at the new Podcast Nation. Plus the usual global suspects like Podcast Alley.

Podcasting News has a comprehensive list of podcast directories. There are so many of them now it’s hard to pick relevant or good ones. But definitely worth a look.

]]> By: Anna http://www.nevillehobson.com/2006/05/06/the-state-of-british-podcasting/#comment-1650 Anna Tue, 09 May 2006 14:16:22 +0000 http://www.nevillehobson.com/2006/05/06/the-state-of-british-podcasting/#comment-1650 Thanks for the tip!! And without sounding too sickly a cheer has gone up that the great Neville Hobson has listened to our podcast!! You see a fan club in the UK.... Do you know of any podcasting groups in the UK which are good to join for people starting out in this area? Thanks for the tip!! And without sounding too sickly a cheer has gone up that the great Neville Hobson has listened to our podcast!! You see a fan club in the UK….

Do you know of any podcasting groups in the UK which are good to join for people starting out in this area?

]]> By: neville http://www.nevillehobson.com/2006/05/06/the-state-of-british-podcasting/#comment-1624 neville Mon, 08 May 2006 13:38:36 +0000 http://www.nevillehobson.com/2006/05/06/the-state-of-british-podcasting/#comment-1624 That's a great example, Dennis. You're illustrating one of the things I say to companies: you can do this! I'll add you to my 'here are some good ideas' list. I think learning as you go is what most people are doing, Anna. That's certainly what I did (still doing, really) with FIR. I've just listened to your latest podcast. It's great. Listening to you is like listening to a conversation. I've subscribed! (One suggestion: increase the sound level as it's a bit faint.) That’s a great example, Dennis. You’re illustrating one of the things I say to companies: you can do this! I’ll add you to my ‘here are some good ideas’ list.

I think learning as you go is what most people are doing, Anna. That’s certainly what I did (still doing, really) with FIR. I’ve just listened to your latest podcast. It’s great. Listening to you is like listening to a conversation. I’ve subscribed! (One suggestion: increase the sound level as it’s a bit faint.)

]]> By: Anna http://www.nevillehobson.com/2006/05/06/the-state-of-british-podcasting/#comment-1621 Anna Mon, 08 May 2006 11:41:17 +0000 http://www.nevillehobson.com/2006/05/06/the-state-of-british-podcasting/#comment-1621 My company are producing a podcast in the UK- nothing like to the level of FIR by the way! We use Podcast FM as our host for the Engaging Brand and yes it is quite basic at the moment but we wanted to embrace this medium and are learning as we go. It is definately a british trait to be embarrassed and don't want to sound foolish...well we just thought what the heck, give it a go and you can learn along the way.... We have found it a great way to understand our thinking internally before recording it..writing the show notes helps us understand each others viewpoints.So although the main aim was another communication channel it has been great for teamwork!! We are also talking to a few companies about podcasting but it is the time commitment that constantly crops up as an obstacle, and the lack of technical awareness within the business. I believe the BBC will help but I wonder whether there needs to be a more concentrated approach in educating people about new technology. Blair came in on a wave IT focus but I believe that is now waning. There needs to be more education about what is out there as tools for business and individuals a like. I am amazed about how many people do not know what a blog is, etc...the UK needs to address this before they fall further behind...look at China! My company are producing a podcast in the UK- nothing like to the level of FIR by the way! We use Podcast FM as our host for the Engaging Brand and yes it is quite basic at the moment but we wanted to embrace this medium and are learning as we go. It is definately a british trait to be embarrassed and don’t want to sound foolish…well we just thought what the heck, give it a go and you can learn along the way…. We have found it a great way to understand our thinking internally before recording it..writing the show notes helps us understand each others viewpoints.So although the main aim was another communication channel it has been great for teamwork!! We are also talking to a few companies about podcasting but it is the time commitment that constantly crops up as an obstacle, and the lack of technical awareness within the business. I believe the BBC will help but I wonder whether there needs to be a more concentrated approach in educating people about new technology. Blair came in on a wave IT focus but I believe that is now waning. There needs to be more education about what is out there as tools for business and individuals a like. I am amazed about how many people do not know what a blog is, etc…the UK needs to address this before they fall further behind…look at China!

]]> By: Dennis Howlett http://www.nevillehobson.com/2006/05/06/the-state-of-british-podcasting/#comment-1615 Dennis Howlett Mon, 08 May 2006 03:42:21 +0000 http://www.nevillehobson.com/2006/05/06/the-state-of-british-podcasting/#comment-1615 I'm working on a client project where we talk to customers about the business challenges they face and how my client is helping them overcome these problems. I record the shows as someone who genuinley doesn't know the customers. We all get thrown in the deep end on this one. Whether the series will become part of the public domain is not my call though I'd recommend that be the case. I do an initial call where I get to know the client, understand what's going on and then explain to the interviewee how I'd like to pull it together. The idea is to condense into 15 minutes max what would otherwise be a 45 minute ramble. We can then chop it up further so in one case we have a couple of 5-6 minute segments. By the time we're done, there should be a series of around 20. These will then be used in sales support as a way of cutting down several layers of pre-sales work. The idea is the sales people get insight into what happens AFTER they've moved onto the next deal or three. That way, they get fresh insights into how it all panned out and will be able to choose which podcast is most appropriate to the prospect. The prospect gets to hear the genuine voice of other customers so they can assess for themselves the approriateness and validity of the solution. Nothing is scripted which I find by far and away the best method. I’m working on a client project where we talk to customers about the business challenges they face and how my client is helping them overcome these problems.

I record the shows as someone who genuinley doesn’t know the customers. We all get thrown in the deep end on this one. Whether the series will become part of the public domain is not my call though I’d recommend that be the case.

I do an initial call where I get to know the client, understand what’s going on and then explain to the interviewee how I’d like to pull it together. The idea is to condense into 15 minutes max what would otherwise be a 45 minute ramble. We can then chop it up further so in one case we have a couple of 5-6 minute segments.

By the time we’re done, there should be a series of around 20. These will then be used in sales support as a way of cutting down several layers of pre-sales work.

The idea is the sales people get insight into what happens AFTER they’ve moved onto the next deal or three. That way, they get fresh insights into how it all panned out and will be able to choose which podcast is most appropriate to the prospect.

The prospect gets to hear the genuine voice of other customers so they can assess for themselves the approriateness and validity of the solution. Nothing is scripted which I find by far and away the best method.

]]> By: neville http://www.nevillehobson.com/2006/05/06/the-state-of-british-podcasting/#comment-1609 neville Sun, 07 May 2006 13:02:56 +0000 http://www.nevillehobson.com/2006/05/06/the-state-of-british-podcasting/#comment-1609 Dean, many thanks for that info. And congrats on Podcast Nation! Dean, many thanks for that info. And congrats on Podcast Nation!

]]> By: Dean Whitbread http://www.nevillehobson.com/2006/05/06/the-state-of-british-podcasting/#comment-1606 Dean Whitbread Sun, 07 May 2006 11:01:29 +0000 http://www.nevillehobson.com/2006/05/06/the-state-of-british-podcasting/#comment-1606 Hi Neville Thanks for the comments. Funk run a healthy business based on podcasting - culturally led, but business oriented. We have trebled the traffic to John Cleese's subscription web site by podcasting him. We set up Podcast Nation http://podcastnation.co.uk (just launched, in beta) which aside from being a complete UK podcast listing, also aims to help UK podcasters commercialise by bridging the gap between commercial promotion and word of mouth product placement. You might also check out the Podcast Nation blog where we cover some of the models which people are adopting.. particularly look at Cheeze Media's BLAD - Blog/Podcast DB of Advertisers who are coming at this in a similar way to ourselves. Cheers, D. Hi Neville

Thanks for the comments. Funk run a healthy business based on podcasting - culturally led, but business oriented. We have trebled the traffic to John Cleese’s subscription web site by podcasting him.

We set up Podcast Nation http://podcastnation.co.uk (just launched, in beta) which aside from being a complete UK podcast listing, also aims to help UK podcasters commercialise by bridging the gap between commercial promotion and word of mouth product placement.

You might also check out the Podcast Nation blog where we cover some of the models which people are adopting.. particularly look at Cheeze Media’s BLAD - Blog/Podcast DB of Advertisers who are coming at this in a similar way to ourselves.

Cheers, D.

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