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	<title>Comments on: An obituary for mass media</title>
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	<link>http://www.nevillehobson.com/2006/04/26/an-obituary-for-mass-media/</link>
	<description>Business, Communication, Technology</description>
	<pubDate>Sat, 22 Nov 2008 10:43:04 +0000</pubDate>
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		<title>By: PP Weblog</title>
		<link>http://www.nevillehobson.com/2006/04/26/an-obituary-for-mass-media/#comment-1439</link>
		<dc:creator>PP Weblog</dc:creator>
		<pubDate>Mon, 01 May 2006 19:29:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.nevillehobson.com/2006/04/26/an-obituary-for-mass-media/#comment-1439</guid>
		<description>&lt;strong&gt;Blognomics: kruispunt van 'oude' en nieuwe media...&lt;/strong&gt;

Afgelopen donderdag tijdens de TINE vond net als vorig jaar Blognomics plaats, georganiseerd door Guido van Nispen en Krijn Schuurman. Interessante, stimulerende, en soms tegenvallende, voordrachten van mensen uit de wereld van 'oude' en nieuwe media...</description>
		<content:encoded><![CDATA[<p><strong>Blognomics: kruispunt van &#8216;oude&#8217; en nieuwe media&#8230;</strong></p>
<p>Afgelopen donderdag tijdens de TINE vond net als vorig jaar Blognomics plaats, georganiseerd door Guido van Nispen en Krijn Schuurman. Interessante, stimulerende, en soms tegenvallende, voordrachten van mensen uit de wereld van &#8216;oude&#8217; en nieuwe media&#8230;</p>
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		<title>By: Tech PR Gems</title>
		<link>http://www.nevillehobson.com/2006/04/26/an-obituary-for-mass-media/#comment-1436</link>
		<dc:creator>Tech PR Gems</dc:creator>
		<pubDate>Mon, 01 May 2006 15:56:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.nevillehobson.com/2006/04/26/an-obituary-for-mass-media/#comment-1436</guid>
		<description>&lt;strong&gt;The BBC is not unbending...&lt;/strong&gt;

The great Tao master &#32769;&#23376; (Lao Tzu) wrote that "a tree that is unbending is easily broken." The BBC is demonstrating its knowledge of The Way. 

Neville Hobson comments that the BBC's plans to re-invent themselves equate to "an obitua...</description>
		<content:encoded><![CDATA[<p><strong>The BBC is not unbending&#8230;</strong></p>
<p>The great Tao master &#32769;&#23376; (Lao Tzu) wrote that &#8220;a tree that is unbending is easily broken.&#8221; The BBC is demonstrating its knowledge of The Way. </p>
<p>Neville Hobson comments that the BBC&#8217;s plans to re-invent themselves equate to &#8220;an obitua&#8230;</p>
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		<title>By: neville</title>
		<link>http://www.nevillehobson.com/2006/04/26/an-obituary-for-mass-media/#comment-1310</link>
		<dc:creator>neville</dc:creator>
		<pubDate>Thu, 27 Apr 2006 15:35:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.nevillehobson.com/2006/04/26/an-obituary-for-mass-media/#comment-1310</guid>
		<description>A good take, Todd. I agree with the conclusion in your post - the BBC is blazing a trail.

It's interesting the number of posts I've seen today that knock the BBC's announcement  with comment along the lines of this has been coming for years and the media have ignored it, tried to stop it, etc.

That may well be true. What's also true is that the BBC has started something that will have profound change on how a whole population (the UK) can create and consume news and information, never mind how they view TV and listen to radio.

Seismic change as the BBC says.</description>
		<content:encoded><![CDATA[<p>A good take, Todd. I agree with the conclusion in your post - the BBC is blazing a trail.</p>
<p>It&#8217;s interesting the number of posts I&#8217;ve seen today that knock the BBC&#8217;s announcement  with comment along the lines of this has been coming for years and the media have ignored it, tried to stop it, etc.</p>
<p>That may well be true. What&#8217;s also true is that the BBC has started something that will have profound change on how a whole population (the UK) can create and consume news and information, never mind how they view TV and listen to radio.</p>
<p>Seismic change as the BBC says.</p>
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		<title>By: Todd Defren</title>
		<link>http://www.nevillehobson.com/2006/04/26/an-obituary-for-mass-media/#comment-1306</link>
		<dc:creator>Todd Defren</dc:creator>
		<pubDate>Thu, 27 Apr 2006 13:57:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.nevillehobson.com/2006/04/26/an-obituary-for-mass-media/#comment-1306</guid>
		<description>Neville, just FYI, I posted on this at my spot, today.  Thought you'd want to know.

http://pr-squared.blogspot.com/2006/04/pr-out-of-control.html</description>
		<content:encoded><![CDATA[<p>Neville, just FYI, I posted on this at my spot, today.  Thought you&#8217;d want to know.</p>
<p><a href="http://pr-squared.blogspot.com/2006/04/pr-out-of-control.html" rel="nofollow">http://pr-squared.blogspot.com/2006/04/pr-out-of-control.html</a></p>
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		<title>By: Exposing the past of BBC 2.0 at NevilleHobson.com</title>
		<link>http://www.nevillehobson.com/2006/04/26/an-obituary-for-mass-media/#comment-1303</link>
		<dc:creator>Exposing the past of BBC 2.0 at NevilleHobson.com</dc:creator>
		<pubDate>Thu, 27 Apr 2006 10:41:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.nevillehobson.com/2006/04/26/an-obituary-for-mass-media/#comment-1303</guid>
		<description>[...] One follow-up to my post yesterday about the BBC&#8217;s plans for re-invention&#160;- the broadcaster has posted its complete catalogue online, which includes: [...]</description>
		<content:encoded><![CDATA[<p>[...] One follow-up to my post yesterday about the BBC&#8217;s plans for re-invention&nbsp;- the broadcaster has posted its complete catalogue online, which includes: [...]</p>
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		<title>By: Social Media Report &#187; links for 2006-04-27</title>
		<link>http://www.nevillehobson.com/2006/04/26/an-obituary-for-mass-media/#comment-1300</link>
		<dc:creator>Social Media Report &#187; links for 2006-04-27</dc:creator>
		<pubDate>Thu, 27 Apr 2006 05:18:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.nevillehobson.com/2006/04/26/an-obituary-for-mass-media/#comment-1300</guid>
		<description>[...] An obituary for mass media Another phrase to get used to, even with its clumsy multi-syllabic construction - participatory media. [...]</description>
		<content:encoded><![CDATA[<p>[...] An obituary for mass media Another phrase to get used to, even with its clumsy multi-syllabic construction - participatory media. [...]</p>
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		<title>By: neville</title>
		<link>http://www.nevillehobson.com/2006/04/26/an-obituary-for-mass-media/#comment-1296</link>
		<dc:creator>neville</dc:creator>
		<pubDate>Wed, 26 Apr 2006 14:49:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.nevillehobson.com/2006/04/26/an-obituary-for-mass-media/#comment-1296</guid>
		<description>Thanks Todd. Daily work can often seem like a seismic shift :)</description>
		<content:encoded><![CDATA[<p>Thanks Todd. Daily work can often seem like a seismic shift <img src='http://www.nevillehobson.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
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		<title>By: Strive Notes</title>
		<link>http://www.nevillehobson.com/2006/04/26/an-obituary-for-mass-media/#comment-1295</link>
		<dc:creator>Strive Notes</dc:creator>
		<pubDate>Wed, 26 Apr 2006 14:44:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.nevillehobson.com/2006/04/26/an-obituary-for-mass-media/#comment-1295</guid>
		<description>&lt;strong&gt;The Beautiful Beeb 2.0...&lt;/strong&gt;

No other media brand on Earth can touch the BBC for quality and innovation. Nowhere.  No how.  Now the Beeb has announced its intention to refocus its website around user content using 2.0 technology with the mission to &#8220;share, find and play&#38;#...</description>
		<content:encoded><![CDATA[<p><strong>The Beautiful Beeb 2.0&#8230;</strong></p>
<p>No other media brand on Earth can touch the BBC for quality and innovation. Nowhere.  No how.  Now the Beeb has announced its intention to refocus its website around user content using 2.0 technology with the mission to &#8220;share, find and play&amp;#&#8230;</p>
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		<title>By: Todd Defren</title>
		<link>http://www.nevillehobson.com/2006/04/26/an-obituary-for-mass-media/#comment-1294</link>
		<dc:creator>Todd Defren</dc:creator>
		<pubDate>Wed, 26 Apr 2006 14:22:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.nevillehobson.com/2006/04/26/an-obituary-for-mass-media/#comment-1294</guid>
		<description>Neville, great post; it is daunting to think about seismic shifts when there is so much daily work to do, eh?</description>
		<content:encoded><![CDATA[<p>Neville, great post; it is daunting to think about seismic shifts when there is so much daily work to do, eh?</p>
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		<title>By: neville</title>
		<link>http://www.nevillehobson.com/2006/04/26/an-obituary-for-mass-media/#comment-1293</link>
		<dc:creator>neville</dc:creator>
		<pubDate>Wed, 26 Apr 2006 13:45:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.nevillehobson.com/2006/04/26/an-obituary-for-mass-media/#comment-1293</guid>
		<description>Richard, I think it is an obituary for mass media as defined in this &lt;a href="http://en.wikipedia.org/wiki/Mass_Media" rel="nofollow"&gt;Wikipedia entry&lt;/a&gt; which is as good a definition as I've seen anywhere:

&lt;blockquote&gt;Mass media is a term used [to] denote, as a class, that section of the media specifically conceived and designed to reach a very large audience (typically at least as large as the whole population of a nation state).&lt;/blockquote&gt;

I don't think it's the advent of 'masses of media,' just 'participatory media' if we consider what the BBC is planning as being a singular plural. If you see what I mean.

Easy to get hung up and side-tracked on definitions, though.</description>
		<content:encoded><![CDATA[<p>Richard, I think it is an obituary for mass media as defined in this <a href="http://en.wikipedia.org/wiki/Mass_Media" rel="nofollow">Wikipedia entry</a> which is as good a definition as I&#8217;ve seen anywhere:</p>
<blockquote><p>Mass media is a term used [to] denote, as a class, that section of the media specifically conceived and designed to reach a very large audience (typically at least as large as the whole population of a nation state).</p></blockquote>
<p>I don&#8217;t think it&#8217;s the advent of &#8216;masses of media,&#8217; just &#8216;participatory media&#8217; if we consider what the BBC is planning as being a singular plural. If you see what I mean.</p>
<p>Easy to get hung up and side-tracked on definitions, though.</p>
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