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	<title>Comments on: Blogger relations the right way</title>
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	<link>http://www.nevillehobson.com/2006/04/18/blogger-relations-the-right-way/</link>
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	<pubDate>Tue, 07 Oct 2008 21:26:41 +0000</pubDate>
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		<title>By: Strategic Public Relations</title>
		<link>http://www.nevillehobson.com/2006/04/18/blogger-relations-the-right-way/#comment-3908</link>
		<dc:creator>Strategic Public Relations</dc:creator>
		<pubDate>Tue, 20 Jun 2006 06:28:18 +0000</pubDate>
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		<description>&lt;strong&gt;Oxfam’s Social Media Relations Raise Awareness and Funds...&lt;/strong&gt;

Global relief agency Oxfam brings us an interesting case study on social media relations’ ability to raise awareness. It's raising $35 million to help East Africa deal with a drought-inflicted crisis. Like many non-profits, Oxfam did not have the bu...</description>
		<content:encoded><![CDATA[<p><strong>Oxfam’s Social Media Relations Raise Awareness and Funds&#8230;</strong></p>
<p>Global relief agency Oxfam brings us an interesting case study on social media relations’ ability to raise awareness. It&#8217;s raising $35 million to help East Africa deal with a drought-inflicted crisis. Like many non-profits, Oxfam did not have the bu&#8230;</p>
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		<title>By: David Parmet</title>
		<link>http://www.nevillehobson.com/2006/04/18/blogger-relations-the-right-way/#comment-834</link>
		<dc:creator>David Parmet</dc:creator>
		<pubDate>Thu, 20 Apr 2006 10:19:52 +0000</pubDate>
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		<description>The kids certainly enjoyed getting a delivery of Red Vines.</description>
		<content:encoded><![CDATA[<p>The kids certainly enjoyed getting a delivery of Red Vines.</p>
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		<title>By: neville</title>
		<link>http://www.nevillehobson.com/2006/04/18/blogger-relations-the-right-way/#comment-785</link>
		<dc:creator>neville</dc:creator>
		<pubDate>Wed, 19 Apr 2006 07:17:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.nevillehobson.com/2006/04/18/blogger-relations-the-right-way/#comment-785</guid>
		<description>Jeremy, your Red Vines project is such a one for a case study, don't you think?

Stormhoek Wine is probably the most prominent example, although I'm not sure I'd describe it wholly as blogger relations. Then again, we don't yet have a clear definition of that term!

So, Red Vines. If you can't talk about it, who can? David perhaps?</description>
		<content:encoded><![CDATA[<p>Jeremy, your Red Vines project is such a one for a case study, don&#8217;t you think?</p>
<p>Stormhoek Wine is probably the most prominent example, although I&#8217;m not sure I&#8217;d describe it wholly as blogger relations. Then again, we don&#8217;t yet have a clear definition of that term!</p>
<p>So, Red Vines. If you can&#8217;t talk about it, who can? David perhaps?</p>
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		<title>By: Jeremy Pepper</title>
		<link>http://www.nevillehobson.com/2006/04/18/blogger-relations-the-right-way/#comment-783</link>
		<dc:creator>Jeremy Pepper</dc:creator>
		<pubDate>Wed, 19 Apr 2006 05:50:28 +0000</pubDate>
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		<description>I agree - more case studies need to be done. I just finished a blog outreach program, but really can't talk about it (not my agency anymore).

But, I can point to a post about it. :)

http://www.parmet.net/pr/2006/04/14/yummy/</description>
		<content:encoded><![CDATA[<p>I agree - more case studies need to be done. I just finished a blog outreach program, but really can&#8217;t talk about it (not my agency anymore).</p>
<p>But, I can point to a post about it. <img src='http://www.nevillehobson.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /><br />
<a href="http://www.parmet.net/pr/2006/04/14/yummy/" rel="nofollow">http://www.parmet.net/pr/2006/04/14/yummy/</a></p>
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