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FIR Speakers and Speeches: Neville Hobson on Reputation Management at Internet Speed

Published on May 16, 2012 · 1:47 pm UK · 2 comments

in Events, For Immediate Release, Presentations, Public Relations, Reputation

priilogosmOn April 26, 2012, FIR co-host Neville Hobson gave a keynote presentation at this year’s annual conference of the Public Relations Institute of Ireland (PRII) in Dublin. The overall conference theme was Reputation Management in the Age of Digital.

Could we genuinely have foreseen the extent to which technological innovations would have disrupted our way of working? asked the PRII. How social and digital media, in particular, would have given rise to consumer power and citizen journalism? Or that we would face unprecedented competition from a new wave of competitors?

These are powerful themes that were touched in every presentation and discussion. The PRII video-recorded every conference session (if you’re a PRII member, you can view the videos in the member area on the PRII website). They’ve kindly agreed to the audio of Neville’s presentation – called Reputation Management at Internet Speed – being made available to you in this FIR Speakers & Speeches podcast. You’ll get the most from it if you view the presentation deck as you listen, embedded below (or, if you don’t see it, view it at Slideshare).

Reputation Management at Internet Speed

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This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe outro music – extract from On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

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Your time, your place, your opportunity

Published on May 14, 2012 · 11:37 pm UK · 2 comments

in Communication, Professional Development, Public Relations, Society, Web

wikimediadraftcipr

In the Wikipedia and Public Relations presentation to Wikimedia UK that Philip Sheldrake and I did last weekend when we participated in the Wikimedia UK annual conference in London, a significant aspect was sharing some content from a draft document prepared by the CIPR that’s designed to help CIPR members understand more about the Wikipedia community and how to engage with them.

It’s good to see that the draft text has quickly been posted to Wikimedia and is openly available for anyone with an opinion (literally) to comment. If you have a relevant view about Wikipedia and public relations that you wish to share, this is your time, your place and your opportunity.

So, have at it!

  • Also, read Philip’s post that he’s just published with his assessment of events and backgrounds. And, see Paul Wilkinson’s post – credible views from someone who’s both a CIPR member and a Wikipedian.

Related post:

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The Hobson and Holtz Report – Podcast #651: May 14, 2012

Published on May 14, 2012 · 10:12 pm UK · 2 comments

in For Immediate Release

Content summary: FIR interview with Grantoo co-founder and CEO Dimitri Sillam is up. The Speakers & Speeches file from Neville’s talk in Dublin is coming this week. Neville recounts the talk he and Philip Sheldrake gave at the Wikimedia UK Annual General Meeting over the weekend. A discount code is available for FIR listeners interested in attending Like Minds Exeter 2012. News That Fits: brand humanization is not a social media fad; Ragan Communications promo; the rise of social influence marketing with Klout and PeerIndex; listener comments discussion; CustomScoop’s Media Monitoring Minute; Dan York’s report addresses audio apps for the iPad and iPhone, DRM, and the 2,000-plus applications received for new gTLDs; social TV on the ‘second screen’ evolves into content in its own right; TemboSocial promo; half of UK internet users say online ads are worth it in exchange for free content; music from The Scarred; and more.

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For Immediate Release: The Hobson & Holtz Report for May 14, 2012: A 74-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

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Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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So, until Monday May 21…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

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Inside the connected car

Published on May 14, 2012 · 7:53 am UK · 4 comments

in Business, Gadgets, Innovation, Mobile, Society, Technology, Travel, Trends

Very interesting assessment of in-car technology with some quotable predictions from Intel, eg:

  • By next year the car will be the third most-connected place in which people spend time.
  • By 2016, how connected a car is will be a critical buying decision.
  • In the future, if car ownership declines but increased use is still needed, connectivity might allow users to “log-on” to a vehicle. So it could even change colour and add the accessories of your choice. Just like a PC desktop, a machine would take on the persona of its user.
  • In the US, the average driver spends the equivalent of two months of every year in car; it’s impractical for us to give up connectivity inside of the vehicle. The car is the mobile device of the future.
  • We see people bringing physical goods into cars to personalise them, and we expect a digital equivalent to emerge.

Embedded Link

The connected car: coming to your street soon – Telegraph
Intel is investing in ‘connected cars’, which are the logical precursor to self-driving models. Matt Warman looks at the ways tech is getting into the car.

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Wikipedia and public relations

May 13, 2012

The Science Museum in London is a fascinating place. I spent quite a bit of time there yesterday – and have some pics to show for it – in my first visit in twenty years. It never ceases to amaze me that such an astounding place of learning, wonderment and inspiration is free, as in, [...]

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A universal story for the Olympic Games

May 11, 2012

Change just one letter and it becomes a universal story. Reshared post from +Vic Gundotra This is how to tell a story. Congratulations to P&G on what I think is the best ad I’ve seen this year. Google+: Reshared 1 times Google+: View post on Google+ Post imported by Google+Blog. Created By Daniel Treadwell. See [...]

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Ford embraces social influence marketing in Europe

May 10, 2012

When you look at big corporations and who uses social media well as an integral element in brand and product marketing, one of the companies that stands out is Ford. The US-headquartered vehicle maker has a well-established and credible social media presence and embraces literally all the primary social channels you can think of. I’ve [...]

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FIR Interview: Grantoo co-founder and CEO Dimitri Sillam

May 10, 2012

Student loan debt in the US has reached $1 trillion. Charitable organizations are suffering, but young cash-strapped students haven’t developed a giving habit. Organizations invest considerable sums in corporate social responsibility initiatives for which they get little recognition. Companies want to grow their levels of engagement with important young-adult audiences but struggle for relevance. Wouldn’t [...]

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Bright minds worth a conversation

May 8, 2012

Huge fun this morning engaging in conversation via a Skype video call with students in David Phillips‘ PR class at the University of Gloucester in Cheltenham. I had been due to physically be there but a little transport difficulty presented an opportunity to try a virtual alternative instead. The original plan was to do a [...]

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CEO reputation paramount in the see-thru world

May 7, 2012

What role does the reputation of a company’s chief executive play in the reputation of his or her company and, thus, the likely business success or failure of that company? It’s a crucial question that draws some fascinating answers in the results of new research conducted by PR firm Weber Shandwick. The second installment of [...]

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