It’s the broad topic of study for a group of Millennials at Syracuse University London campus, aka the #CRS400 class, a group FIR co-host Neville Hobson had the pleasure of meeting on October 6, 2014.
Invited by course professor Dr Barbara Gibson, Neville delivered a presentation to the class followed by an informal discussion that was recorded and is the content of this podcast.
Introduced by Barbara, the discussion includes a series of Q&A with Neville together with shared perspectives and insights on social media, online marketing, brand behaviours, and more from a group we frequently comment on in The Hobson and Holtz Report weekly show.
Now, here’s a chance to hear directly from a group of Millennials who tell us what they actually do think about social media and more.
Get this podcast:
- Download the MP3 file (16.9Mb, 36:50)
- Get the show on iTunes
- Subscribe to the FIR Speakers and Speeches RSS feed
- Get the FIR app for your mobile device – iPhone | Android | Windows 8 / Windows Phone
About the Course Leader
Dr Barbara Gibson is a consultant, researcher and lecturer focused on intercultural communication and global business. Her recently completed doctoral research explored “Intercultural Competencies Needed by Global CEOs.”
With more than 25 years’ experience as a business communication professional, she has worked with companies worldwide, and is a past international Chair of the International Association of Business Communicators (IABC). She currently serves as President of the UK chapter of the Society for Intercultural Education, Training & Research (SIETAR).
She lectures on intercultural communication and global management subjects at both undergraduate and postgraduate levels for a number of institutions, including Birkbeck, University of London; Syracuse University London Program; Hult International Business School – London; and Oklahoma City University in Singapore.
- Connect with Barbara on Twitter: @barb_g.
About the Course
This course explores both intercultural communication and social media, examining how our cultures affect our use of social media and how social media may affect our cultures.
The course is designed to increase intercultural communication competence, including increasing the student’s cultural self-awareness, heightening cultural sensory perception, and developing the ability to adapt thinking, behaviour and strategies to achieve more effective communication. It also aims to develop a broader understanding of social media as a means for global communication, and as a data source for research.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at firstname.lastname@example.org. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.
This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Intro music clip from Accelerated Ideas and used with permission.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)