The results of a survey on how people use Twitter published yesterday adds confirmation in my mind that those who think Twitter is just another marketing channel don’t really understand people’s behaviours. The survey Twitter and the Consumer-Marketer Dynamic, conducted over the past six months by US agency 360i, suggests that while consumers talk about [...]
The huge potential of India
Swedish internet monitoring and analytics firm Royal Pingdom posted some great metrics today on which countries are the largest in terms of internet users and speculates on what the future might hold. While the primary chart in Royal Pingdom’s post is simply a ranking of the top 20 countries on the net in terms of [...]
FIR Interview: Augie Ray, Forrester Research
Senior Forrester analyst Augie Ray speaks with FIR co-host Shel Holtz about The ROI of Social Media Marketing, a new report from Forrester Research that goes beyond the financial measures to address a variety of ways to assess the impact of companies’ social media efforts. According to Forrester, "Social media marketing delivers a wide range [...]
The Hobson and Holtz Report – Podcast #557: July 26, 2010
Content summary: Contest continues for free FIR iPhone app; next FIR Live is August 14 with panellists that include Steve Rubel, Scott Monty and Jennifer Cohen; new FIR Interview with the Smithsonian’s Michael Edson posted, another one to come this week with Forrester’s Augie Ray; no report from Michael Netzley this week (get well soon, [...]
FIR Live set for August 14 on Facebook-focused campaigns
FIR Live is back! Is it wise for companies to direct consumers to their Facebook pages instead of their websites? That’s the subject the panel will discuss on Saturday, August 14 in our live call-in show, at 10am Pacific, 1pm Eastern and 6pm London. So far, the panel will include: Steve Rubel, Senior VP and [...]
Welcome
Welcome to NevilleHobson.com - a place at the intersection of business, communication and technology (sometimes, it's a collision). I'm a communicator, blogger and podcaster based in the UK, and head of social media in Europe for WCG, London. Do take a look around here, leave a comment, join in. Get in touch if you'd like to. Enjoy your experience here and thanks for visiting.
Neville's posterous
- King of Shaves unveils raunchy 'Barbarella X' viral | Brand Republic News July 27, 2010
- Pulse of the Nation: U.S. Mood Throughout the Day inferred from Twitter July 23, 2010
- The Taiwanese News Animates the iPhone 4 Antenna Saga (With Very Special Bonus) | Gizmodo July 19, 2010
- Learn How Google Works: in gory detail | PPC Blog July 15, 2010
- Consumer Reports: We Can’t Recommend iPhone 4 | Mashable July 12, 2010
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