FIR #823: Do brands need Chief Narrative Officers?

Clear road

Intro: Joe Thornley is sitting in for Neville on the penultimate episode of The Hobson & Holtz Report; the final show, episode 824, will air next Monday; a few words about For Immediate Release, the show that will fill the void left by Neville’s departure;

Quick News: Facebook responds to suggestions that it benefits from copyright violations and introduces a new tool to help fight them; publisher performance on Instagram is through the roof; Instagram abandons the square-only photo and video requirement; GIFs.com adds some nifty features marketers will like; CustomScoop promo;

News That Fits: Why every brand could use a Chief Narrative Officer; Michael Netzley’s Asia Report: the IMDB scandal; listener comments; podcasting is on the upsurge (and a discussion about podcast networks); Dan York’s Tech Report: Chrome will start automatically pausing some Flash content starting on September 1, why people hate making phone calls, Slack is making privacy cool again, the end of the Internet dream; Igloo Software promo; the last week on the FIR Podcast Network; Augie Ray and Josh Bernoff face off on the death of social media marketing;

Music from Delta Dreambox; and more.

Links to the content in this episode are on Delicious.

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(Cross-posted from the FIR Podcast Network. Photo via Flickr, CC permission.)